Tuesday 7 October 2008

Case 2 - Mednet.com questions

1.If Internet media is so measurable, how can Heather Yates and Bill Bishop be in such a predicament?
2.What does an advertiser want? Sales, leads, brand awareness? What are the best metrics for measuring these?
3.What specific consumer behaviors determine whether or not a business model produces the results an advertiser wants?
4.What steps can MedNet take to address emerging competitive threats?

No comments: