Friday 31 October 2008

[Notes] 2008 Google finalist

A) Decide a company

bakery (know its revenue per day; numbers of staff)

B) Set goals

improve sales & gain brand popularity

C) Define major consumer group

student nearby

D) Understand its current marketing status

E) Analysis online users and decide when to put the ads on

Weekend: all day
Weekday: only afternoon till midnight
F) Suggestion for us

promote products related to special day and then edit the webapge to match the ads





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