Tuesday 23 December 2008

AdWords Log 12.23 - Amraa

I have done the followings to the campaign today:

1. I have finally figured out how to direct certain keywords to certain ads.
One should create different ad-groups with keywords attached to it. Therefore
I have separated all the ads into different ad-groups under 1 ad-campaign called
SnowFactory. You will be able to see each ad by clicking: campaign management --> campaign summary --> Snow Factory (under campaign name) --> you will see different ad campaigns (general (CH), winter present (CH), ox year, opening business (CH), NTU MBA program). To add keywords to particular ad, just press on the particular ad group and under keywords add your keywords.
2. Lowered daily budget to 100NT$. Considering that we still have 7 days to run and only 669$ left, I thought 100 NT will be better.
3. Changed the automatic bidding to manual.
4. Lowered bidding price to 25$ ~ 10$. Next time you add keywords, you may change the bidding price group by group.
5. Included content networks to the ads for 10$ per click.
6. Deleted the ineffective keywords

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